» What marketing strategies does your company make use of?
» Do you feel these are effective? How could they be made more effective?
Ridge Marketing had various clients all at different sizes and stages. Some of them were preparing to launch a new brand while others were already well established, well known companies. So they had to implement different plans. I will admit I was not too involved with that but I did help of various design aspects to make these plans succeed. Such as creating infographics for sites as well as email campaigns. I can tell you though that each company receives a lot of personal attention on each project and you can tell how much Ridge cares for their clients and wants to deliver the best content as possible by being detail oriented and personal. Which I feel each company can really appreciate and makes them seem like a high priority so it is very effective.
6/13/ 2022: MONDAY
9:30-11:00: team meeting
11:10-11:30: jerry and rob meeting about prevalent
11:30- 2:00: storyboard artwork
11:00 Meeting notes:
it (add beard/ glasses)- young and hipster
legal (papers/ laptop)scales of justice/ gavel
data privacy (monitors many)
(rest ppl have laptops)
The team meeting went well, I was informed about the upcoming tasks for prevalent, which we went into more detail after the meeting with just Jerry, Rob and I. I was instructed to make some artwork for the Prevalent storyboards and I was focusing on customizing each persona to be unique and true to self. This took me longer than expected but I was proud of the final product by the end of the day.
6/14/ 2022: TUESDAY
9:00- 9:30: meeting with Jerry
9:30- 10:30: persona artwork
11:00- 2:00: icon artwork
Today Jerry started off with a critique of my work from Monday and just gave some recommendations to fix and improve them. As well as gave me the resources to create new icons for the Prevalent storyboards. This included the previous icon set, as well as a list of the script with icons that are associated with specific lines. This allowed me to quickly create icons based on these notes, insert them and then check them off the list. After I finished the personas and did a quick check in with Jerry. I moved on to busting out the icons before 2:00 as that was the next Prevalent meeting where we would have to present the work. Today was fun, I enjoyed doing the icons and artwork as it was very creative based and something I could focus on alone and just work independently on.
HIGHLIGHTS: Working on the icons were fun and I moved very quickly
PROBLEMS: Not really any. Was a good week for me.
ISSUES: Had to make some edits on previous work
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